How Northwestern University built a multilingual generative AI search tool with AWS | Amazon Web Services
Search experiences break down quickly when content grows more complex and multilingual. This customer story blog post shows how Northwestern University Libraries rebuilt search using generative AI on AWS to better connect users with rich text, audio, and visual content. Read the story to see why the team chose AWS for flexibility, cost transparency, and fast iteration, then reach out to Strategic Endeavor LLC to talk about applying similar approaches to your AI search or discovery projects.
What is the purpose of the multilingual AI search tool at Northwestern University?
Northwestern University developed the multilingual generative AI search tool to enhance accessibility and usability of its extensive digital collections. The tool aims to provide a more intuitive search experience for users, allowing them to find multimedia content more easily, especially for those who may not be familiar with traditional search methods.
Why did Northwestern University choose AWS for their AI search tool?
Northwestern University chose AWS for its flexibility, cost transparency, and ability to support rapid iteration. As an early adopter of AWS, the university found that AWS services like Amazon Bedrock and Amazon OpenSearch Service provided a scalable and resilient foundation for their AI search tool.
How does the AI search tool improve user experience?
The AI search tool improves user experience by enabling concept-based searches rather than relying solely on keywords. It supports multilingual queries, provides contextual explanations for search results, and surfaces content related to underrepresented topics, making the collections more approachable and easier to navigate for all users.
How Northwestern University built a multilingual generative AI search tool with AWS | Amazon Web Services
published by Strategic Endeavor LLC
Strategic Endeavor, LLC, founded in 2013, is an emerging 8(A) and Service-Disabled Veteran Owned Small Business (SDVOSB) that specializes in providing management consulting, technology solutions, and administrative services to the Government and industry. Strategic Endeavor LLC is an approved Microsoft Cloud Provider and provides these services as an indirect seller in partnership with TD SYNNEX
SYNNEX Stellr Cloud Marketplace is a modern end-to-end solutions ecosystem that helps partners deliver more value to their customers. Strategic Endeavor LLC can leverage TD SYNNEX’s large number of state and local government and educational contracts and educational contracts-including NAPO ValuePoint and NCPA and NCPA directly on behalf of the manufacturers. Strategic Endeavor can also leverage TD SYNNEX GSA Schedule 58 and Schedule 70 to sell to the Federal government and its GSA Schedule SIN 511210 Software Publisher
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