Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
Organizations across industries are finding new ways to use AI to enhance operations and elevate customer experiences. This customer story showcases how Holland America Line used Microsoft Copilot Studio to build an intelligent agent that helps travelers make better, more informed purchasing decisions. Read the story to see how AI can bring greater efficiency and personalization to your customer experiences, and contact Strategic Endeavor LLC to discuss how to create similar value for your business.
What is Anna and how does it assist customers?
Anna is a virtual agent developed by Holland America Line using Microsoft Copilot Studio. It acts as a digital concierge on the company's website, providing support to new and existing customers as well as travel advisors. Anna is designed to assist with booking new cruises, adding products and services to existing bookings, and answering a wide range of general questions, all while maintaining a strong resolution rate and handling thousands of conversations each week.
How does Anna improve customer support?
Anna improves customer support by offering personalized, 24/7 assistance without increasing contact center volumes. It utilizes advanced natural language processing to understand complex queries and provide relevant information quickly. This has led to a reduction in basic informational queries directed to contact center agents, allowing them to focus on more complex issues.
What are the future plans for Anna?
Holland America Line plans to expand Anna's capabilities by integrating additional services such as booking excursions, spa services, and drink packages. The agent will also be introduced in markets outside the United States, including Australia, Canada, and the United Kingdom, with localized cruise and booking information. This expansion aims to further enhance the customer experience throughout their journey.

Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
published by Strategic Endeavor LLC
Strategic Endeavor, LLC, founded in 2013, is an emerging 8(A) and Service-Disabled Veteran Owned Small Business (SDVOSB) that specializes in providing management consulting, technology solutions, and administrative services to the Government and industry. Strategic Endeavor LLC is an approved Microsoft Cloud Provider and provides these services as an indirect seller in partnership with TD SYNNEX
SYNNEX Stellr Cloud Marketplace is a modern end-to-end solutions ecosystem that helps partners deliver more value to their customers. Strategic Endeavor LLC can leverage TD SYNNEX’s large number of state and local government and educational contracts and educational contracts-including NAPO ValuePoint and NCPA and NCPA directly on behalf of the manufacturers. Strategic Endeavor can also leverage TD SYNNEX GSA Schedule 58 and Schedule 70 to sell to the Federal government and its GSA Schedule SIN 511210 Software Publisher
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