Pets at Home is integrating AI to enhance the customer experience by unifying data across its various operations, including retail, veterinary practices, and grooming services. The company has created a platform in Azure that connects these areas, allowing for better insights and recommendations. By using AI, Pets at Home aims to save time for its veterinary staff on administrative tasks, enabling them to focus more on patient care.

Pets at Home uses Microsoft Copilot Studio to develop AI agents that assist in various business areas, including fraud detection. The company has created an agent that helps the retail fraud detection team analyze transaction data more efficiently, identifying patterns and anomalies. This allows the team to respond more effectively to potential fraud cases, ultimately improving operational efficiency.

Pets at Home has access to data from approximately 8 million customers and 10 million pets through its Pets Club loyalty program. This data is utilized to generate machine learning and AI-driven recommendations for next best actions, helping staff provide tailored advice to customers based on their pets' needs and purchasing behaviors.